About Me.

Three decades of leadership and 25+ years in digitally led commerce for brands, retailers, and marketplaces - including nine years abroad. Building, scaling, and transforming businesses across verticals, growth stages and markets.

Working closely with boards, founders, and executives to navigate the complexities of a digital-first world, delivering actionable strategies that create value.

Beyond the boardroom, a public speaker, author, and podcast host providing engaging insights and fostering meaningful conversations within the industry.